Trajectory Inc.
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Pardot

  • Lead Nurturing

    Send timed and triggered emails to your prospects with advanced lead nurturing programs.

  • Landing Pages

    Build landing pages and forms that convert with intuitive drag-and-drop builders.

  • NetSuite Integration

    Pardot integrates natively NetSuite.

  • ROI Reporting

    Measure marketing and sales effectiveness with easy to configure reports and charts.

The Pardot comprehensive marketing automation suite, provides a marketing pipeline where leads will be stored. The leads are scored, graded and nurtured until they are deemed sales ready, at which point they will be passed to the Sales Pipeline (CRM) as a lead. This model of lead-to-sales management, which uses a marketing funnel for lead nurturing to pass only select leads to the CRM system, serves to:

  • Provide warm leads so that sales can focus on the hottest prospects
  • Reduce the time Sales must spend re-educating prospects
  • Shorten the close time and increase the close rate

Pardot Features

CheckmarkPardot Sales FunnelLead Scoring: Qualify leads before assigning to sales by automatically scoring and grading your prospects. Follow up with only those meeting your ideal customer profile.

CheckmarkReal-time Sales Alerts: Automatically notify your sales teams of significant prospect and visitor activity.

CheckmarkEmail Marketing: Email blasting, drip marketing, auto-responders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.

CheckmarkAutomation: Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.

CheckmarkSearch Features: Index your website and serve up relevant results to your prospects. Integrate Google AdWords and calculate your true paid search ROI.

The traditional model of lead-to-sales management takes all inbound prospects and places them into the CRM system for sales to follow up with. On many occasions, this individual is only beginning the research cycle, and would not respond favorably to a sales call. It is this traditional model that causes industry experts to speculate that 80% of all inbound leads never have a meaningful conversation with a sales professional.

CheckmarkClosed Loop ROI Reporting: Measure marketing and sales effectiveness with easy to configure reports and charts.

CheckmarkConnectors: Bridge the gap between all your favorite tools. Sync Pardot with third party applications including Jigsaw and LinkedIn.

CheckmarkProspect Tracking and Analytics: Identify visitors with “Website Caller ID”, track all prospect activity with micro-web analytics, and measure campaign ROI.

CheckmarkSocial: Look up your prospects’ social profiles (Twitter, Facebook, LinkedIn and more), add social sharing widgets to your emails, and extend your reach with bit.ly and custom short URLs.

Are you ready to connect?

Trajectory
Clients

  • Workopolis
  • Torstar Digital
  • Dow Jones Reprint Solutions
  • Olive Media
  • Knightsbridge
  • Toronto Star
  • CherryPharm
  • Front Door Organics
  • Argo
  • Temnet
  • Halo
  • Buglabs
  • Edvotek
  • New View Windows and Doors
  • XCalibur
  • Fast-Dry Courts
  • rPath
  • n4systems
  • Swish Data
  • Araca Group
  • Transworld
  • TY|RX
  • Intermarkets
  • Playaway
  • Graceland
  • CLMG
  • Accuvant
  • Kegworks